Innovation Brief · IB-2025-08b · August 2025
Smart Venues, Exceptional Events
Reimagining venue operations with an AI-powered command center
Attendance is soaring and investment is rolling in, yet most venues still run on siloed, reactive legacy systems. The answer is an intelligent operations command center.
- Authors
Julia MartensenAMS Innovation Officer
- Length
- 18 pages
- Themes
- Smart Spaces, Customer Experience, Physical AI
Summary
- The live events industry stands at a pivotal moment, but most venues remain shackled by siloed, complex and reactive legacy systems that frustrate guests and leave money on the table.
- The future is an Intelligent Operations Command Center: an AI-powered centralized nervous system for event and venue management built for time-critical operations.
- The command center drives value by shifting from reactive to proactive management, optimizing operations, and delivering personalized, premium experiences for fans, athletes, performers and staff.
- This isn't just a technology solution — smart venues may be the difference between selling tickets and selling out.
From the brief
You depart 90 minutes before the match with plenty of time. Two blocks from the parking lot, roads are blocked with no guidance about where to go. You park far from your seats, rush to the gate and find long lines and confusing signage.
Every one of those moments is an operational signal that no one is acting on in real time. A command center turns those signals into coordinated action before the fan ever feels the friction.
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